J. L. Kiff Vineyards Integrated Marketing Communications Plan
J. L. Kiff Vineyards is a small, family-owned estate winery located in McMinnville, Oregon. For my senior capstone project, I created an integrated marketing communications plan for the vineyard. This plan combined using public relations and advertising to help raise awareness and increase business for J. L. Kiff Vineyards.
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While this project was unable to be completely implemented in Spring 2020 due to the COVID-19 outbreak, the plan was still delivered to J. L. Kiff and can be enacted at any time.
How it Started
A small winery in a vast landscape
Being a college student in the Willamette Valley, it is impossible to ignore the presence of wine. As a novice wine enthusiast and aspiring communicator, I wanted to merge my passions. J. L. Kiff was identified as the perfect client for me to combine my areas of interest.